One of the most overlooked things for pizza shop owners is getting reviews. They often forget to follow up after a customer buys from them or simply don’t have a follow up system in place or simply don’t care about reviews. Well, let me tell you something. They are that important today more than ever. People lookup online reviews before visiting or ordering from a restaurant. So if your reviews are not good or below average don’t expect much. You need to be on top of your online game or your competition will be.
Today I’m going to show you how to fix that and set it up in autopilot. We do this in each website we build for our customers and they get great reviews constantly with almost no work involved. Every now and then one bad reviews slips out occasionally, but hey not every system is perfect.
So, how are we going to achieve this. We’re going to setup a review funnel. If the customer selects three stars or less we’re going to redirect them into a special page in the website requesting for feedback from the customer. If they select four stars or more then we send them to our listing of choice. It can be your Google My Business listing, Yelp, Facebook, etc.
Alright, let’s get started. First, if you’re not collecting emails in your website. Stop everything and start collecting them right now. Your email list is one of your most important assets in your online presence. How else are you going to follow up and continue to sell to your customers after they purchased from your website. Sign up for Mailchimp, Drip, Market Hero, Mailwizz or whatever tool works for you or grabs your attention.
Make sure that you capture every email from each customer that places an online order from your website. Add them to a list in your email marketing software. I normally create a list called Orders. In this list I create an autoresponder that goes out to each email 3 days after they placed an order from the website.
In this email I ask the customer how was their experience, if they loved the food, and at the end of the email I ask for the review. The only time you will have to work for this is when you first create the email and then when you get some feedback from a customer which means the customer was not satisfied. Other than that it will run in autopilot. I recently took a customer from 19 reviews to 45 in a matter of a few months. Their rating went from 3.9 to 4.2 and now they are showing up in the map pack in Google. Not bad for not having to do much for it right?
What are you waiting for? Go talk to your developer and implement this right away and watch your review count and ratings go up. Don’t have anyone to get this implemented for you? Hit the Contact form in this page and let’s talk.